Remy-Grand Central: Trains And Boats And Planes

Country: USA
Duration: 5 mins
Sound: stereo
Available Format/s: DVD / Digibeta tape / SD Digital file


Commissioned by Remy Martin for a public exhibition in Grand Central Station in New York, Remy/Grand Central is an advertisement with a deconstructive twist. In a syncopated collage of appropriated footage (including a TV commercial for Sergio Valente jeans) and a young woman drinking Remy on a commuter train platform, Birnbaum calls attention to how mass media advertising uses a woman’s body as a vehicle for selling products. In a stylized pastiche that she terms “a snack-en-route with a pretty girl, animated trains, updated Bacharach muzak (Brazilian style), and pouring Remy,” Birnbaum turns the tables on the media’s use of woman as commodity.

More works by Dara Birnbaum

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