Ojulowo

2014
Country: United Kingdom
Duration: 3 mins
|46 Seconds
Colour,
Sound: Stereo
Themes: 
  • Everyday
  • Human Condition
  • Identity

  ,

Ojulowo reflects on what it means to authentically identify with, whilst revealing an ambivalence towards ones ‘home’ or ‘culture’. It is one in a series of four ‘music video’ works that seek to ‘queery’ the music video format. I’m attempting to learn my mother tongue – Yoruba, an ethnicity and language spoken in Nigeria. Frustrated with the policing of boundaries around identities, I discover the word ‘Ojulowo’, which means genuine, original, authentic in Yoruba. This video is a playful investigation into what authenticity really is, or isn’t, pronunciation is not important here.

More works by Evan Ifekoya

We’d love to hear from you

If you would like to speak to a member of our team, please get in touch

VISIT US

LUX, Waterlow Park Centre,
Dartmouth Park Hill, London, N19 5JF, UK

Telephone: +44 (0)20 3141 2960

Sign up to our newswire to stay up to date with everything LUX

LUX is a registered charity and not-for-profit company limited by guarantee:

Company No: 4421812
VAT No: 795 9063 73
Charity No: 1094936

Artis Council Supported Logo

© 2021 LUX. All rights reserved.

Skip to content