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Hovis Ad

George Barber

UK, 1994
30 seconds
Available formats: SD Digital file

The real true story of the Hovis Ad.
Barber’s witty deconstructions of advertising and product (like Schweppes Ad and The Story of Wash and Go), merge here with the voice of his monologue films. In Hovis Ad we’re offered the inside story of the long running Hovis Ad as Barber’s voice over highlights the psychological emptiness of the narratives delivered daily by consumer culture.