Farsight Corporation (Launch Trailer)

2018
Country: UK
Duration: 2 mins
|30 Seconds
Colour,
Sound: Stereo
Ratio: 16:9
Available Format/s: 2K Digital File / HD Digital File
Original Format: 2K Video

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Farsight Corporation is a fictional AI conglomerate that first appears in Lek’s 2017 film ‘Geomancer’, which is set in the year 2065. Employing the idea of ‘hyperstition’, in which science fiction scenarios become self-fulfilling prophecies, Lek decided to launch the company in 2018. The idea is that Farsight would become the production company for Lek’s future projects, creating the remote possibility that the company would actually be a world-leading creative AI company by the time the year 2065 arrives.

In this video, the launch trailer for the company, Lek borrows from the language of startup capitalism. Here is their pitch:

“Farsight Corporation is a pioneer in fully-automated and luxury urban living. Investing in the future of ‘smart cities’, Farsight uses a combination of artificial intelligence and architecture to create intelligent urban systems which monitor and interact with its daily users.

Catering for a new brand of global city, Farsight Corporation tailors its urban architecture to the speed and dynamism of its clients, producing unique services that help clients fully integrate with the surrounding codespace of the city.

In line with our slogan, “Farsight – AI for Everyone™”, Farsight Corporation seeks to utilise the advances of AI in order to revolutionise three key industries: Finance, Property, and Entertainment. Working with an extensive portfolio of automated services – from VR downtime to smart transportation, private drone security to bespoke neuromarketing – Farsight Corporation creates a unique system of urban engagement tailored to the contemporary global flaneur.

Farsight Corporation will launch on 1st August 2018, developing a wide portfolio of ‘smart buildings’ that react to the demands of the future. Harnessing the power of Big Data and AI, Farsight will synchronise individuals with their digital-urban interface.”

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