Casual Shopper

Casual Shopper is set in a suburban shopping mall. To the sound of muzak we watch a woman stroll from one store to another, fondling merchandise and pausing only to react to the inquiries of hopeful salespeople, ‘Can I help you” ‘No, I’m just looking’ she replies. By focusing on the consumer, the film draws attention to the mechanics of ‘the look’, and comments on the growth of mass culture and consumption and the creation of a ‘common’ desire to purchase and acquire things. ‘Shopping is an activity that consists of predicable yet indeterminate activities where, like the cinema, what we go to experience over and over again is our own desire.’ (Judith Barry).

There are 3 versions: 3 minutes, 6 minutes and 28 minutes.