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Associations

John Smith

UK, 1975
7 minutes, Colour, opt, 4:3
Original format: 16mm film
Available formats: 16mm / BluRay / HD Digital file / DVD / Digibeta tape / SD Digital file

Images from magazines and colour supplements accompany a spoken text taken from ‘Word Associations and Linguistic Theory’ by Herbert H Clark. By using the ambiguities inherent in the English language, Associations sets language against itself. Image and word work together/against each other to destroy/create meaning.

“Associations is a straightforward rebus (a game in which words are replaced by pictures). But the text is so dense (contemporary linguistic theory) and the combination of visual puns so extensive that a simple, unique reading of the film is impossible.” A.L. Rees, Unpacking 7 Films programme notes.